Trying to upgrade the amenities provided to the residents of Dubai, Dubai Municipality and Brand Dubai which is known to be the creative arm of the Government of Dubai Media Office (GDMO) has reinforced the Emiratis to redesign parks. As per the announcement, 30 individuals which have been selected from the Emirati creative community will be participating in this project.
The selected individuals are based on a sub-division which includes; 10 architects, 10 interior designers, and 10 event planners most of which are young professionals and fresh graduates. These participants were evaluated after going through the 100 submissions made from the designs of public park elements and concepts of community events. The chosen candidates will be redesigning a total of 10 public parks as a part of a redevelopment project.
Brand Dubai and Dubai Municipality revealed the details of this project at an event and stated that they would be redesigning the parks located in residential areas. The project will cover areas including; Al Mizhar 1, Muhaisnah 3, Al Barsha 2, Al Quoz 1, Al Warqa’a 2, Nad Al Sheba 4, Al Twar 3, Oud Al Muteena 2, Al Warqa’a 4 and Umm Suqeim 2. Furthermore, they also explained that the redevelopment project would be covering; urban seating, playground for children, jogging tracks, landscaping and some other major elements in addition to the concepts given for community events.
Moreover, Brand Dubai and Dubai Municipality has also invited Emirati creatives as well as design and events professionals to participate in this project in order to promote community participation in the park redevelopment plan. The purpose was to get design submissions which integrate environment-friendly innovations and modern building designs which helps the project in revitalising the park so that more visitors can be attracted towards it.
During the early months of this year, His Highness Sheikh Muhammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates introduced the Dubai 2040 Urban Master plan to develop a roadmap for a sustainable urban development program in the Emirates. The joint project of redesigning parks also falls within the framework introduced by them along with the aim to transform Dubai into the best city for people to live in.
The acting director of Executive Planning Department Asem Abdul Razzaq Al Qasim Asem Abdulrazzaq al Qassim, stated;
“The initiative, which supports the vision of making Dubai the world’s best place to live in, stems from the strong priority we place on developing green spaces in the emirate. Public green spaces are critical to enhancing the wellbeing, sustainability and livability of cities and bring diverse social and environmental benefits. We are sure that the participants selected from the community to contribute to the project will help bring new dimensions of creativity and excellence to the project, which will see multidisciplinary teams working on transforming the parks.”
Describing further about the project, the city branding manager of Brand Dubai Shaima Al Suwaidi said;
“The Emirati professionals chosen to participate in the redesign project reflect Dubai’s dynamic young creative talent pool which is bursting with ideas and energy. Supporting their participation in the project is part of our efforts to advance the Dubai leadership’s goal of investing in their development and growth and involving the community in urban redevelopment projects. The participants will have the opportunity to contribute to generating breakthrough concepts that can enrich these parks while also meeting the unique needs of the local community. Over the coming weeks, we will be working closely with them to further refine ideas for transforming Dubai’s public parks into more engaging and sustainable public spaces. Brand Dubai will be offering the participants a co-working space in GDMO to use while working on this project over the next two months.”
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